Nov 14, 2022
Which catalogs have arrived in your mailbox lately? For me this week it was LL Bean and J. Jill. I love looking through catalogs but never thought much about how they are created.
What surprised me after talking with Jess is how personal this process is. Jess really gets to know her clientele and puts so much thought into what they want. Jess and her team choose every item that makes it into their catalog. This is done through a process of getting to know her clientele and then finding the items they would like to buy.
From attending fashion trade shows to find product all the way through working with the creative team to get the right photos and copy, Jess and her team are responsible for every item that makes it into their catalog. Then Jess is responsible for understanding which items did well, which might deserve another shot, and which are just not what her buyer is looking for.
There's a whole business behind a catalog- well, duh! But I never connected it until talking with Jess. The whole process is fascinating and I will never look at catalog the same way again!
In addition to all of this, Jess has created a beautiful and intentional life- one that values family, friends, team, and relationships more than anything it seems. Listen in to hear not how these beautiful catalogs are created but to see life imitating art yet again.